Careful use of these charts could allow for highly strategic use of sounds in an artist’s videos. TrendTok has other unique functions, including charts of songs and trends: “Predicted to Rise”, “Trends Predicted to Fall”, “New Trends” and “Trending Now” (for North America, South America, Europe, Asia, Africa). This latter function is possible on Soundcharts, however – and features a bigger selection of territories. In comparison, TrendTok’s strength is the price – it is significantly cheaper – and the added ability to look into the top tracks per country. For comparison, TikTok’s own UK-focused Music Hub shows only the Top 50 tracks.Ĭompetitor service Chartmetric provides TikTok Daily Top Tracks (up to the Top 1000), as well as Weekly Top Tracks and Trending Videos. Once a track gets into the Top 250 or Top 200, it will show up on TrendTok. Shah says that the platform is “slowly starting to add lists of more countries as we see TrendTok users pop up in different territories.” There’s a Global sound chart, and localised versions for the US, France and UK. Equally, artists looking to grow their audience in, for instance, France could spot an up-and-coming trending sound that does well in both their country and in France – possibly a way of getting in front of users in both countries. Thus, TrendTok’s Places tab helps creators to jump on a trend that already resonates with users in their location, increasing the likelihood that their video will perform well, and hopefully get onto more users’ ‘For You’ pages. Given that TikTok is a geo-focussed app that pushes content to users in the same location first to test the video’s performance before providing global visibility, it’s crucial for creators to know what’s happening on TikTok in their country. It’ll also show you whether the song is currently gaining or losing in popularity. Next to this album are lists created around some of the biggest influencers on TikTok – such as Charli and Dixie D’Amelio, Michael Le, Addison Rae or Bella Porach – featuring trending sounds these influencers have used, ranked by current popularity. Users can alter the data they previously entered to select new niches, locations and growth goals to fine-tune these selections. The ‘Personalised For You’ list, with trending songs the app thinks are relevant for you is under the People section. The app’s main interface is currently split into three sections: People, Places and Categories. Recently soft-launched after consulting numerous creators and brands, TrendTok claims to track a lot of data that’s not seen in the actual TikTok app. TrendTok asks for some simple user information – where they’re based, what their current growth goal is, and what the niches they focus on are – and the app will then suggest a “Personalised for You” list of trends relevant to the user, “giving creators an extra leg up before the trend is oversaturated”. Having used machine learning and AI to analyse flight information for their company Pilota, Saniyah Shah and her partner Omer Winrauke created TrendTok when they realised how they could use similar tech to predict TikTok trends. However, in the fast-moving world of TikTok, by the time trends are featured in these places, they are already somewhat mainstream and might be saturated by content.Įnter TrendTok, which aims to “solve a real pain point for those trying to build brands on TikTok’’ with one of the first analytics tools that tracks trends on the viral platform. There are a few ways to stay on top of what’s new: TikTok has the ‘Discover’ tab, industry newsletters highlight hot topics and sounds, and there’s a new Music Hub for TikTokers in the UK. One helpful way of growing a channel on TikTok is to jump on a trend when it’s still emerging.
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